Aaron Montgomery on AI, Print Business Success, and Purpose Plus Profit Strategies

In this episode of Printing’s Alive, Warren Werbitt sits down with Aaron Montgomery of Our Success Group and the Two Regular Guys podcast. They discuss how print businesses can use AI, build stronger vendor relationships, understand cost versus value, and benefit from peer groups and industry collaboration. Aaron also explains why every company needs a clear business plan, defined core values, and a purpose that supports profitability. The conversation also explores the Purpose Plus Profit retreat, setting achievable goals, managing overwhelm, strengthening your team, and getting more small print businesses involved in the industry. What is one strategy from this conversation that you could put into action today? Let us know in the comments. (0:00) Introduction and background on Aaron Montgomery and Two Regular Guys podcast (2:12) Leveraging AI for podcast transcripts and book creation (3:36) Aaron's business: Our Success Group (5:07) The importance of print across industries (6:20) Challenges faced by small print shops (8:10) Vendor relationships and collaboration with small businesses (11:00) Value of collaboration over competition (14:39) Understanding cost vs. value in print businesses (19:55) Benefits of joining peer groups and industry associations (22:23) Estimating efficiency and real-world business scenarios (23:25) The importance of having a business plan (24:37) Determining your business type and direction (26:06) Defining core values and business purpose (27:15) Overview of the Purpose Plus Profit retreat (28:31) Adapting business strategies based on feedback (29:33) Goal setting and achieving business objectives (35:33) Managing tasks and avoiding overwhelm (37:25) Using AI as a tool in business (41:03) Sponsor: Printing United (43:28) Sponsor: Printing United (47:10) Upcoming events and activities at Printing United (48:09) Making the podcast a regular feature (48:42) Warren Werbitt's other podcast appearances (49:01) Details about the Purpose Plus Profit event (50:40) Benefits of team-building and getting out of the office (51:17) Closing remarks and call for feedback