Retention or Reacquisition? The Repeat Revenue You're Paying For Twice

A lot of supplement retention marketing is really reacquisition: retargeting ads aimed at past buyers, a code in every reorder email, a sale whenever revenue dips. It looks like retention on a dashboard. But you're paying twice for the same customer, and a buyer will spot it. Erin Cardone, founder of Legendary Ecom Growth Partners, explains why Meta isn't the dependency to worry about, how to measure how much of your repeat revenue you actually own, and how to shift more of it from paid to earned. Chapters: 0:00-0:24 - If you stopped retargeting, how much revenue would remain? 0:25-0:42 - Retention vs reacquisition: what this video covers 0:43-1:36 - Who I am 1:37-2:10 - Why advisors say "diversify away from Meta" 2:11-2:49 - Why Meta is still where prospecting happens 2:50-3:36 - Where the real risk hides in your ad account 3:37-4:29 - The costly mistake: customers you only "rent" 4:30-5:42 - Retention vs reacquisition, defined 5:43-6:21 - Subscribe & save is not a discount code 6:22-7:29 - How a buyer values your revenue in diligence 7:30-8:12 - Do this now: check your prospecting exclusions 8:13-9:16 - How to move customers from rented to owned 9:17-10:24 - The free Exit Readiness Scorecard What you'll learn: Why a Meta-heavy mix of new customers is normal for supplement brands The difference between owned repeat revenue and rented repeat revenue What buyers check in diligence to find repeat revenue you paid for A 4-step way to calculate your owned repeat revenue share from Shopify 5 changes that move repeat revenue from rented to owned Resources: Full blog, Supplement Retention Marketing: https://legendarydigital.ca/supplemen... Free Exit Readiness Scorecard: https://legendarydigital.ca/supplemen... What Your Supplement Brand Is Actually Worth: https://legendarydigital.ca/supplemen... How we work: https://legendarydigital.ca/systems/ Legendary isn't a business valuator. Buyer practices described in this video are general, not valuation advice. About Legendary: Legendary Ecom Growth Partners is a multi-award-winning ecommerce agency based in Vancouver, established in 2015 and working exclusively with DTC supplement brands. Our Marketing Math Framework focuses on new customer ROAS, CAC, LTV and subscription retention. https://legendarydigital.ca Subscribe to The Active Ingredient for new episodes on profitable growth for supplement brands. #supplementbrands #retentionmarketing #dtcbrands #supplementmarketing #ecommercemarketing #newcustomerROAS #marketingmath