Why Almost Every Brand Fails On TikTok

Almost nobody is making money on TikTok. Brands, and creators. I sat down with Bora, co-founder of Reacher, to find out why, and what the tiny minority who are winning dodifferently. The numbers are brutal. 1% of brands take 80% of everything sold. Over 500,000 brands are registered and only 7,000 make real money. 4 million creators havesigned up and 95% of them have earned nothing at all. We recorded this at SCFest in Nashville right after our panel, and Bora walked me through the data most people in this space never get to see. What you'll hear: – Why 1% of brands take 80% of all the money – 500,000 brands registered. 7,000 actually earning. – What Europe is doing differently, and faster, than the US ever did – The $30–50k most brands burn before anything works – Why the few people who know this job are switching companies every three months for $30k more If you don't know the ecosystem: Reacher is a software layer underneath TikTok Shop, the tooling brands use to find, brief, manage and pay the creators who actually sell their product. Bora's team is YC-backed and works with sellers across the US, UK and now Europe. Our App Soco, is a software layer for creators, the tooling creators use to find product, video inspiration, and work with brands globally. 📲 Social Arena: https://socialarena.nl/ 📲 Follow me: linkedin.com/in/jasperknitel tiktok.com/@jasperknitel instagram.com/jasper.knitel 📲 Social Army: https://social-army.io/ 📲 Soco App: https://joinsoco.com/ 📲 Reacher: [add link] #SocialArena #TikTokShop #Reacher #CreatorEconomy #SocialCommerce #TikTokLive #Ecommerce #YCombinator