Pichwai to Madhubani - Indian Sarees Explained: Fabrics, Art & How the Saree Business Works| Ep - 89

In this episode of Level Up with Anona, we sit down with the founder of Kawaii Exclusive Sarees to dive deep into the world of Indian sarees, the business behind them, and the traditional art forms that make every saree a masterpiece. From Pichwai to Madhubani, Ajrakh, Kalamkari, Batik and more, this conversation uncovers the cultural, artistic, and commercial aspects of India’s most iconic attire. Whether you are passionate about fashion, culture, or entrepreneurship, this podcast is a must-watch for anyone who wants to understand the true value of sarees, the future of the saree industry, and why the saree continues to be India’s timeless fashion statement. Key Highlights of the Episode: Why saree is considered an art form Journey of entering into the saree business Different art forms used in Kawaii sarees (Pichwai, Kalamkari, Ajrakh, Madhubani, Batik) The valuation process and how saree prices are defined Digital vs handmade sarees and the challenges of commercialization Block print techniques and the time it takes to make a saree NRI demand and international perspective on sarees Laws for copying designs and the future of authentic art in sarees Saree as a response to fast fashion and sustainability Challenges of running a saree business as a woman entrepreneur. This episode is not just about sarees, but also about art, business, culture, and entrepreneurship in India. Watch till the end to discover why sarees are much more than clothing—they are stories woven into fabric, carrying India’s heritage forward. Instagram : Level Up with Anona Podcast :   / levelupwithanona   Kawaii :   / kawaiiexclusives   Chapters: 0:00 - Precap 2:07 - Conversation begins 2:41 - Rapid Fire 3:56 - leaving corporate job and starting kawaii 6:11 - Why Saree is an art 6:46 - Why Kawaii focuses on art reel 9:04 - Process of Entering into saree business 10:25 - Different art forms of saree in kawai 12:06 - Valuation of saree 13:38 - How Saree is Prepared 18:57 - Defining Prices for Saree 20:43 - NRI buying sarees 21:47 - Digital v/s Handmade 24:36 - How much time saree making take 25:39 - Law for Copying 26:49 - Commercialisation in sarees 27:49 - What is Block Print Technique 30:50 - Pichwai 33:29 - Kalamkari 37:44 - Ajrakh 40:08 - Madhubani 42:42 - Batik 44:16 - That one fav saree 45:24 - What should be seen while buying a saree 48:08 - Calling Saree Inconvenient 51:21 - Fast Fashion vs Sarees 53:00 - Her Dream collaboration 54:28 - Working with Artists 59:13 - Kawaii Women 1:01:06 - Difficult side of Saree business Indian sarees, saree business in India, saree industry, saree art forms, saree podcast, saree entrepreneur, traditional sarees of India, saree making process, saree valuation, handmade sarees, digital sarees vs handmade sarees, saree market in India, saree fashion industry, Pichwai saree, Kalamkari saree, Ajrakh saree, Madhubani saree, Batik saree, block print sarees, NRI saree buyers, saree commerce, saree artists, saree traditions, saree culture India, fast fashion vs sarees, saree business challenges, saree women entrepreneurs, saree heritage, Indian textile art, saree startup India. #podcast #levelupwithanona #indian #art #textile #saree #pichwai #blockprint #udaipur #madhubhani #ajrakh