Ep 1 EQT's Conni Jonsson, Founder and Chairperson

It all comes back to the DNA. The firms that know who they are - will know who to be. You can learn a lot about an investment firm by listening to what they say. Alt Goes Mainstream’s AGM Originals Series – The DNA: Capturing Culture – is dedicated to capturing the DNA of a firm by listening to what they say. The first season of The DNA stars EQT. In Stockholm, I sat down for conversations with nine EQT executives. Each executive came from different parts of the firm — and different parts of the world. Each had fascinating backgrounds and stories about how they ended up in private markets and worked to build EQT. But there was a single throughline threaded throughout all of the discussions: the consistency and frequency that each executive talked about the firm’s mission, vision, culture, and values. EPISODE ONE of Season One of The DNA stars Conni Jonsson, Founder and Chairperson of EQT. Thank you for listening to this Episode of the The DNA: Capturing Culture. You can stream all the episodes on our Youtube channel at @AltGoesMainstreamAGM Or read about the episode on my Substack at altgoesmainstream.substack.com And, of course, a special thank you to EQT. Please Subscribe!!! YouTube Videos and Shorts: / @altgoesmainstreamagm Subscribe to Alt Goes Mainstream: https://altgoesmainstream.substack.com/ Apple Podcast: https://podcasts.apple.com/us/podcast... Follow Michael on LinkedIn: / michaelsidgmore #AltGoesMainstream #michaelsidgmore #alternativeinvestments #finance #wealthmanagement #privatemarkets #ria #marketing #podcasts #funds #portfolio #privateequity #financialmarkets #familyoffice #assetmanagement #financialmarkets #moneymanagement #privateequityevolution #globaleconomy #eqt Chapters 00:00 Introduction to THE DNA series featuring EQT Founder and Chairperson Conni Jonsson 01:19 Conni's farm upbringing and accidental journey into working for the Wallenbergs 02:58 Philosophy of authenticity and being yourself in business 03:53 Starting EQT in 1994 with a responsible ownership model 05:26 Wallenberg family heritage and developing a long-term investment perspective 10:50 EQT's business evolution, avoiding credit and turnaround funds to stay focused 13:44 Global presence strategy and competing with large US asset managers 16:54 Approach to wealth channel expansion and educating individual investors 17:46 Global diversification philosophy and managing political risks through geography 22:04 Core EQT values, future skills needed, and "doing good is good business" philosophy