Crisis Communication: Building Trust Before It's Tested | The GrowthPro Edge

When a crisis hits, how you communicate can determine whether people trust you, or never trust you again. Communication strategist Julie Smith joins Denise Killian to share lessons from years of navigating public crises, reputational challenges, and high-pressure situations across government and business. From preparing for the unexpected to communicating difficult decisions, Julie explains why crisis management starts long before something goes wrong. What You'll Learn • How to communicate quickly and accurately when you don't have all the answers. • Why trust is built through consistent actions, transparent communication, and empowering frontline employees. • How to turn strategic plans and organizational values into everyday behaviors that strengthen teams and build credibility. Find your next edge at GrowthProGroup.com Listen to the podcast: https://thegrowthprogroup.com/the-gro... #TheGrowthProEdge #CrisisCommunication #BuildTrust #Leadership #FECIndustry