Why Rich Indians Still Don’t Buy Rolex in India?

Groww is India’s Best Investment App and the Largest stockbroker, trusted by 4 crore+ investors in India. Open Free Demat : https://app.groww.in/v3cO/bhyijw1z In this video, learn how India’s leading luxury watch retailer Ethos navigating the India-EFTA Trade and Economic Partnership Agreement (TEPA) hit unexpected currency headwinds. Discover how a phased 7-year reduction in 22% customs duties was offset by a nearly 30% surge in the Swiss Franc, raising import acquisition costs and squeezing gross margins despite record sales volume. Find out how structural currency shifts, inventory holding costs, and certified pre-owned (CPO) watch models shape long-term profitability in high-end retail distribution. 0:00 - Introduction 0:41 - India-Switzerland Trade Deal 1:40 - Luxury Watch Taxes & Tariffs 3:56 - The Rising Swiss Franc 4:46 - Impact on Retailers 6:11 - Currency Risk & Indigo Example 8:35 - Conclusion .. Research Analyst disclaimer: https://groww.in/p/sebi-research-anal... Name of the Research Analyst - Shreesha Ramesh Desai SEBI Registration name & number - bit.ly/4iBf3z8 .. About the anchor - Jayant Mundhra: Jayant started career as a business analyst at Bain & Company, then worked in the startup ecosystem for a few years, post which he dived into the world of content, decoding business and economics on LinkedIn, Instagram, Substack and WhatsApp. Find him here: Instagram -   / marketswithjayant   LinkedIn -   / jshilanjanm   WhatsApp community - https://t.ly/h2jq1 Substack Newsletter (Decoding the Dragon) - https://t.ly/chnwj Substack Newsletter (BharatNama) - https://t.ly/bwj