From $120 Billion to Nothing: How Porsche Nearly Killed Its Own Brand

In May 2023, Porsche was worth a hundred and twenty billion dollars — more than Ferrari, Mercedes, even Volkswagen, its own parent. But that value was built on cars it hadn't sold yet. By 2025, profit collapsed ninety-eight percent — first quarterly loss ever, kicked out of Germany's top index. Porsche didn't get outsold. It got outvoted in its own boardroom. So how does the most profitable car company on earth lose everything in three years? ------------------------- Copyright Disclaimer We do not fully own the material compiled in this video. It belongs to individuals or organizations that deserve respect. We use under: Copyright disclaimer section 107 of the Copyright Act 1976. "fair use" is allowed for purposes such as criticism, comment, news reporting, teaching. scholarships and research.