Why Event Marketing Needs a Better Seat at the Table with Marc Ghafoori

Event marketers are responsible for creating experiences that influence relationships, pipeline, and revenue—but too often, the event team is brought into the conversation after the biggest strategic decisions have already been made. On this episode of The Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Marc Ghafoori for a candid conversation about the role event marketers should play inside an organization and why understanding the business behind the event matters just as much as executing the experience itself. Together, they dig into the relationship between events, sales, and marketing; the importance of getting involved earlier in the planning process; and why event professionals need to understand what leadership actually expects from an event investment. Marc also shares lessons from his career and his perspective on how event marketers can become stronger strategic partners—not simply the people tasked with making an event happen. If you work in events and want your role to be viewed as more than execution, this is a conversation worth tuning into. #EventMarketing #EventStrategy #EventLeadership #ExperientialMarketing #EventProfs #B2BMarketing #FieldMarketing #TradeShows #CorporateEvents #EventROI #MarketingLeadership #SalesAndMarketing #EventIndustry #LiveEvents #TheEventMarketersToolbox