What 40 Years in the Exhibit Industry Can Teach Us About What’s Next with Robert Laarhoven

What can four decades in the exhibit industry teach us about where events are headed next? On this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with industry veteran Robert Laarhoven for a conversation that looks back at how the trade show and exhibit world has evolved—and ahead at what may be coming next. Robert has experienced major shifts in the industry firsthand, from founding Laarhoven Design in the 1980s and championing modular exhibit systems to helping establish beMatrix USA and serving as President of EDPA. His career offers a unique perspective on how exhibit design, fabrication, technology, sustainability, labor, and client expectations have changed over the years. Together, Chris, Dana, and Robert will explore the rise of modular systems, the changing role of exhibit houses, the importance of industry organizations and mentorship, and what today’s event professionals can learn from the people who helped shape the business. ✅ They’ll also look forward: What will the trade show floor look like ten years from now? What skills will the next generation need? And which practices that feel normal today might soon become a thing of the past? Join us for a conversation about where the exhibit industry has been, how it got here and where it might be going next. #EventMarketing #TradeShows #ExperientialMarketing #ExhibitDesign #EventProfs #LiveEvents #TradeShowMarketing #EventIndustry #EventStrategy #ExhibitIndustry #ModularExhibits #EventInnovation #EventLeadership #ExperientialDesign #EDPA #FutureOfEvents #EventMarketersToolbox #EngageExcelExecute