Why Your eCommerce Funnel Is Bleeding Revenue | Christoffer Noring

Your eCommerce funnel may be losing revenue through poor search, generic content, ineffective support, and data that never turns into decisions. Can Generative AI and Model Context Protocol help fix these problems? In this AI Poland presentation, Christoffer Noring examines four high-impact eCommerce nightmares and shows how AI powered by MCP can address them. The four problem areas are: • Search that doesn’t sell — turning vague customer queries into relevant results and conversions • Content that doesn’t scale — generating product descriptions, SEO content, and advertising aligned with your brand • Support that doesn’t help — building AI agents that understand customer context • Data that doesn’t decide — surfacing insights and simulating merchandising decisions The session also explains how Model Context Protocol can provide AI systems with the context, tools, and signals required to act more precisely. Christoffer Noring is an AI and MCP-focused software engineer at Microsoft. His work focuses on practical applications of artificial intelligence and connecting AI systems with the tools and context they need to solve real business problems. This presentation was recorded at AI Poland. Learn more about AI Poland: https://ai-poland.pl/ Learn more about Christoffer Noring: https://ai-poland.pl/speaker/2025/chr... Which part of the eCommerce funnel would you improve first with AI: search, content, support, or data? Share your answer in the comments and subscribe for more practical AI Poland presentations. #MCP #eCommerce #AIPoland