Ep. 103: How to Design Student Experiences That Build Confidence

Most colleges say they're personalizing the student experience, but what if they're just making their marketing more relevant? Nathan Monk, Co-founder at Prospectus Plus, argues that higher education has confused personalization with relevance. In this episode, he explores why that distinction matters and shares practical ideas for creating recruitment experiences that help prospective students navigate one of the biggest decisions of their lives with confidence.