How a 20-Year Agency Is Surviving AI | Wes Towers

After more than twenty years running his agency, Wes Towers is facing the question every business owner is asking right now. How do you survive AI without losing what makes you human? His answer is to bet on the one thing the technology cannot fake, which is trust, at the exact moment AI is flooding the internet with fake photos, synthetic video, and generic content. In this episode, Wes shares why he leaned on his team for the first time in twenty years and rebuilt his agency's playbook around AI, how his niche in trades and construction found him rather than the other way around, and why the message is stronger than the messenger, so you should show up even before you feel ready. He gets honest about the personal side too, how seeing a psychologist and getting his own health in order made him a better founder, why he refuses the black-hat shortcuts and shiny objects that tempt most agencies, and the real danger of building a business on a single lead source. Wes Towers is the founder of Uplift 360, a digital agency he has run for more than twenty years, helping builders, trades, and construction brands turn websites and SEO into steady, qualified work. With teams across the Philippines and India, his approach is simple. Prioritize authenticity and human connection in an AI-driven age, and double down on what works. Learn how Wes helps construction companies grow online, grab practical tips from the blog, or book a strategy call: https://uplift360.com.au](https://uplift360.com.au) About UNLEASHED: UNLEASHED is the podcast for business owners building companies that last in a decade no one is prepared for. Host Mickey Anderson talks with founders and operators about what they are building, the decisions behind it, and what they are betting on next. Subscribe to UNLEASHED for new episodes every Thursday.