4 in 10 Phones on Earth Were Nokia. 6 Years Later, It Made None.

In 2000, one company made up about 4% of Finland's economy and a fifth of its exports. It began in 1865 as a pulp mill on a set of rapids, and later sold rubber boots, cables and televisions. Thirteen years after its peak, it sold its phone business to Microsoft. How does a company built on reinvention miss the one change that mattered most? This is the full story of Nokia: Fredrik Idestam's mill on the Tammerkoski rapids, galoshes and telephone cables, a near-sale to Ericsson, Jorma Ollila's bet on mobile phones, the Cityman, the 3310 and Snake, the iPhone, Stephen Elop's "burning platform" memo, and the €5.44 billion sale to Microsoft. CHAPTERS 0:00 The burning platform 0:29 Nokia at its peak 1:31 The Mill 3:42 The Conglomerate 6:35 The Bet 9:46 The Warning 12:26 The Burning Platform 15:37 What Remained Facts are drawn from sourced research (company releases and filings, Bloomberg, CNN Money, Engadget, TechCrunch, The Register, Ericsson History, the Bank of Finland and business histories). Interpretations are ours and labeled as such. 🔔 Subscribe to Inside Business for more true stories of companies that rose, fell, and changed the world. #Nokia #BusinessHistory #Documentary