Episode 700 Working ON Your Business vs Working IN It with Cami MacNamara

In this milestone 700th episode of The SDM Show, host Rob Cairns sits down with longtime friend, agency owner, and digital strategist Cami MacNamara. Rob and Cami look back at how podcasting and client work have evolved since the show's humble beginnings during COVID-19 lockdowns. They dive into the critical discipline required to run a sustainable digital agency, why you must proactively work on your business rather than trapped inside it, and why early quarterly/annual planning cannot wait until the holidays. They also tackle modern industry trends head-on: the realities and pitfalls of AI/LLM web development and "vibe coding," why claims that websites are "dead" miss the mark, essential WordPress security protocols (including mandatory 2FA and strict user permission management), and how page builders and block frameworks are reshaping development.