Episode 699 The Brand Narative Gap With Todd Jones

In this monthly segment of The SDM Show, host Rob Cairns sits down with regular co-host and copywriter Todd Jones to break down the concept of the Brand Narrative Gap. They explore how the explosion of AI, rising paid acquisition costs, and shifts in organic visibility have changed the marketing landscape—and why small-to-midsize businesses can no longer afford to treat their brand as just a logo and color palette.