What It's Like to Be Every Level of Content Creator

Eleven minutes after you publish your first video, it has two views: you and your mother. At 41 you try to say so at her funeral, can't finish the sentence, and your brother finishes it for you. Years of free notes from Maya, including 'you are married to a graph,' and it's Renata's over-market salary you call the best money you ever spent. We'd say the sharpest analysis this company ever got came free and went unheeded. 0:00 The Viewer 2:46 The Uploader 5:23 The Grinder 8:05 The Full Timer 10:32 The Brand 13:02 The Employer 15:40 The Studio Head 18:13 The Mogul 20:43 The Institution 23:41 The Ghost Sources worth more than two views: YouTube Partner Program monetization thresholds (YouTube Help) Click-through rate, view duration and retention metrics (YouTube Help) Self-employment tax rates and who owes them (IRS) Creator business models and sponsorships as media buys (Digiday) Five-hour nights linked to high blood pressure (Columbia University)