The Story of Alex Hale AKA SwagNShades and how it became CHIPS!

I sit down with Alex Hale, aka Swagnshades, for a conversation about the journey behind the brand. We talk about the early failures, what didn’t work, the lessons learned along the way, and the things that eventually started to click. Alex gets real about the process of building something from the ground up and what it takes to keep going when things don’t go according to plan. This isn’t just a conversation about success, it’s about the mistakes, setbacks, adjustments, and mindset that happen before people ever see the finished product. If you’re an athlete, entrepreneur, young person trying to build something of your own, or just someone who enjoys hearing the story behind the story, this one is for you. 🎙️ Athletic Advisory x Alex Hale aka SwagnShades Watch the full conversation and let us know what part stood out to you most. Subscribe to Athletic Advisory for more conversations, athlete development, recruiting insight, and real stories from people building their own path.