Virtual Coffees #12 - Innovation As Execution, Not Technology – Roberto Antunes (Real Hotels Group)

HiJiffy CEO Tiago Araújo sits down with Roberto Antunes, Marketing, Digital and Innovation Director at Real Hotels Group, who moved from leading a tourism innovation centre to owning innovation inside a hotel group. Roberto shares what surprised him most about crossing from the innovation side to the adopter side: that success is less about technology and more about execution, people, and process. Roberto discusses why hotels already hold more guest data than they realise but fail to connect it, why first-party data is the foundation for personalisation and loyalty, and why data quality has to come before any AI investment. ⏱️ In this episode: 00:00 Meet Roberto Antunes and Real Hotels Group 02:39 From the innovation ecosystem to the operator side 03:13 Why innovation is execution, not technology 07:15 Where hotels lose guest data, and what to fix first 10:37 Roberto's number one tip: start with data quality ▶️ Watch more Virtual Coffees: https://www.hijiffy.com/resources/vir... 📅 See how HiJiffy helps hotels put first-party guest data to work. Book a demo: https://www.hijiffy.com/book-a-demo #Hospitality #HotelTech #GuestData #HotelInnovation #HiJiffy