Virtual Coffees #1 - The Power of Data in Hospitality | Lijeesh Rajan (Rotana Hotels)

HiJiffy CEO Tiago Araújo sits down with Lijeesh Rajan, Head of Technology Strategy and Services at Rotana Hotels, to talk about how hotels can turn fragmented data into real business value. They cover why hospitality's scattered systems make high-quality data so hard to capture, how a customer data platform (CDP/CDM) turns duplicate guest profiles into a single "golden record", and why a solid data foundation must come before any AI, personalisation, or loyalty programme. A practical conversation on data quality, governance, RFM segmentation, and using guest insight to drive smarter decisions. ⏱️ In this episode: 00:00 Meet Lijeesh Rajan and Rotana Hotels 02:16 Where hotels can leverage data more effectively 05:13 Using data across countries and regulations 08:25 A real example of data-driven guest experience 12:40 Key takeaway: build the data layers in the right order ▶️ Watch more Virtual Coffees: https://www.hijiffy.com/virtual-coffees/ 📅 See how HiJiffy helps hotels put guest data to work. Book a demo: https://www.hijiffy.com/book-a-demo #Hospitality #HotelTech #HospitalityData #GuestExperience #HiJiffy