Coca-Cola’s Secret Formula: What the Myth Does for the Brand

Coca-Cola's secret formula is one of the most famous secrets in business. It's locked in a vault, only a handful of people supposedly know it. But is the secret really about the recipe, or about the story? Profit & Past tells the business history behind the world's biggest brands: how they started, the risks they took and the decisions that made them. Subscribe for a new company story every week. #CocaCola #BusinessHistory #ProfitAndPast