Mastering Trade Shows & PR for Gift Retailers: Retail Makeover Mission Ep 4

🎯 GET YOUR FREE TRANSFORMATION TOOLKIT: https://www.springfair.com/news/retai... Covering everything our experts use: buying guides, trade show checklists, negotiation tips, PR templates, and more. In Episode 4 of Retail Makeover Mission, we follow Michaela, owner of Taba Naba in Felixstowe, as she heads to Spring & Autumn Fair, the UK’s largest retail event, to elevate her buying strategy and discover new opportunities. Guided by our expert mentors: Claire – Product strategy & category planning Samantha – Retail buying & supplier negotiation specialist Sharon Goode – PR & communications expert WHAT YOU'LL LEARN: How to shop a trade show strategically (and avoid overwhelm) How to balance bold hero products with everyday sellers How to spot hidden opportunities within brands you already stock The foundations of building a strong PR plan How understanding your customer drives better buying decisions SERIES PARTNERSHIP: SaveTheHighStreet.org Hit SUBSCRIBE and tap the bell 🔔 to follow Michaela's full transformation journey and see more indie retailers get the expert support they need to thrive. #RetailMakeover #RetailBuying #TradeShowTips #SmallBusiness #RetailTransformation #IndependentRetail #AutumnFair #SpringFair #RetailExperts #ShopLocal #BusinessMakeover #RetailTips