How to Package & Price Your AI Search Services | Antonia Breitenfellner & Leon Sentker of Peec AI

How do you turn AI search expertise into a service clients will understand, value and pay for? In this WTSTalk, Antonia Breitenfellner & Leon Sentker of Peec AI explain how agencies & freelancers can define, position, prove, package & price AI search services around the outcomes clients care about. They explore how an initial diagnostic can develop into focused strategic work & an ongoing optimisation partnership -- without relying on buzzwords, vague visibility scores or unrealistic ranking promises. You’ll learn: How to replace AI search hype with credible, deliverable promises How to tailor pitches using competitor, reputation, location & audience insights How to connect prompts and visibility data to commercial priorities How to build a fuller measurement story using sources, citations, crawler activity, referral traffic & conversions How to package AI search within an existing SEO retainer, as a standalone service or through an audit-to-retainer model How to price around expertise, implementation & business value Which common pitching mistakes can undermine trust and future work The session also includes audience Q&A on free & paid measurement tools, opportunities for freelancers & smaller agencies, industries suited to ongoing AI visibility work, & how to discuss AI search with senior decision-makers. CHAPTERS 00:00 Introduction: building an AI search service line 03:43 Sell outcomes, not AI search hype 07:24 Business-relevant storytelling and service models 12:49 A practical framework for evidence-led pitches 20:26 Turn an audit into an ongoing partnership 26:32 Connect prompts and visibility to business impact 30:32 Package and price AI search services 37:50 Pitch pitfalls to avoid 42:50 Q&A: tools, freelancers, industries and C-suite language Recorded live on 15 October 2026. SPEAKERS Antonia Breitenfellner — AI Agency Search Strategist, Peec AI   / antonia-breitenfellner-6aa9b4254   Leon Sentker — Agency GTM Lead, Peec AI   / leon-sentker-0930b215a   HOST Erin Simmons — Webinar Host, The WTS Community   / wtserinsimmons   RESOURCES Check out the presentation deck: https://drive.google.com/file/d/1icD7... Learn more about Peec AI: https://peec.ai/ Peec AI is a WTSPartner. Their support helps keep The WTS Community free and sustainable for members while making practical learning opportunities like this WTSTalk possible. -- Note: No horses were made to scuba dive against their willing before, during, or after the recording of this webinar 😂