Rethinking Digital Strategy with Agentic AI and Conversational Experiences | SUGCON India 2026

Evolution of the Web: Rethinking Digital Strategy with Agentic AI and Conversational Experiences What happens to your digital strategy when users stop visiting your website? Most digital strategies are still built on a legacy assumption — that users will visit our websites, navigate carefully designed pages, and engage with brands on our terms. But discovery and engagement are increasingly mediated by AI agents, zero-click search experiences, voice assistants and intelligent aggregators. Autonomous systems now retrieve, summarizes and deliver information on the user's behalf, and the website becomes a content and data infrastructure layer powering multiple AI-driven channels. This session explores how organizations using Sitecore can adapt to that shift — introducing the latest capabilities in Sitecore AI Studio and demonstrating how teams can build conversational AI experiences from existing website content, even without migrating to Sitecore XM Cloud. 🎤 Speakers: Haribabu Vallapuri and Sylesh JL Chapters: 00:00 Introduction 00:30 - Presentation