How to build fashion brands on Myntra | Interstellar ft. Nandita Sinha, Myntra #fashion

Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth. For the past 4 years, she’s been at the helm of ‪@myntra‬, one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce. Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India. On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion. Reach Nandita Sinha: LinkedIn:   / nandita-sinha-3020275   Reach Rahul Chowdhri: X: https://x.com/rchowdhri LinkedIn:   / rahulchowdhri   In this episode, we cover: (00:00): Introduction (02:13): Nandita's entrepreneurial journey (05:45): Myntra's inflection points (09:32): Why does a Myntra equivalent doesn't exist in the US? (11:44): Myntra's role in a fashion brand's journey (15:20): Need for quick commerce in fashion (21:48): Does segmentation in quick commerce make sense? (24:45): Wishlist behaviour (26:37): Try and buy in quick commerce (29:01): Building fashion for GenZ consumers (35:32): Low MOQ for high-quality brands (37:16): Why is Myntra FWD within Myntra app? (39:06): Building premium fashion for 40+ customer segment (47:21): AI in Fashion (53:00): Lack of live commerce in India (56:26): Advice for founders Find us on Spotify - https://open.spotify.com/show/550Roqv... Apple podcasts - https://podcasts.apple.com/us/podcast... Visit our website at www.stellarisvp.com