From Kitchen Table to Enterprise Deals: Lotte's Startup Journey at Selection Lab

In this episode of the Nobel Podcast, we sit down with Lotte Welten, CEO & Founder of Selection Lab, to unpack her 8-year journey from startup struggles to scaling a successful SaaS company. From building the company with no money at her kitchen table to closing enterprise deals and earning a SaaS Awards nomination, Lotte shares an honest and practical look at what it really takes to grow a business. We dive into leadership, sales, hiring, and the realities of balancing ambition with family life, all while scaling a fast-growing tech company. Key insights from this episode: Why the early startup phase is the hardest (and how to push through) How to build momentum and create a “flywheel” for growth The importance of hiring for personality and adaptability — not just skills Why great teams are the real driver behind long-term success Lessons learned from moving into enterprise sales (and managing 15+ stakeholders) How partnerships can accelerate growth when done right The role of marketing in scaling — and why starting earlier matters How AI is transforming recruitment and where the future is heading Balancing leadership, motherhood, and ambition without following traditional expectations Enjoy this brand new episode!