Amy Butte: From Marketing Messages to Business Insights
Ricciardi Group
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Amy Butte: From Marketing Messages to Business Insights
10 просмотров · 8 дн. назад
Ricciardi Group
4 подписчика
10 просмотров · 8 дн. назад
Amy Butte, former CFO, Director and Advisor, talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about the creation of the Navan Business Travel Benchmark. They discuss how it helped the all-in-one corporate card and expense management solution move beyond marketing messages to meaningful, data-driven insights that could power impactful conversations with customers, prospects, and investors. She also talks about reframing the public perception of an organization to reflect its reality as an AI-first company.