How Nokia Lost the Smartphone War

In 2004, three years before the iPhone, Nokia built a phone with a big touchscreen and mobile internet. Management killed it. In 2007 almost every second smartphone sold on the planet was a Nokia. Six years later, its phone business was sold to Microsoft. This is the story of how a Finnish paper mill became the most important technology brand in Europe, and why it couldn't save itself. Chapters 0:00 They saw it coming 1:14 The town by the river (1865–1992) 4:12 Connecting People (1992–2007) 7:18 The man in the black turtleneck (2007–2010) 10:54 The burning platform (2010–2011) 13:40 Game over (2011–2014) 15:36 Epilogue: Nokia people Sources History of Nokia (Wikipedia): https://en.wikipedia.org/wiki/History... Who Killed Nokia? Nokia Did (INSEAD Knowledge, Vuori & Huy): https://knowledge.insead.edu/strategy... Stephen Elop's "burning platform" memo, full text: https://www.iclarified.com/13834/noki... Gartner 2007 mobile phone sales (TechCrunch): https://techcrunch.com/2008/02/27/ove... Microsoft–Nokia deal terms (PhoneArena): https://www.phonearena.com/news/Micro... Samsung overtakes Nokia, Q1 2012 (CNN Money): https://money.cnn.com/2012/04/27/tech... Microsoft $7.6B write-down (TechCrunch): https://techcrunch.com/2015/07/08/mic... Nokia's 2004 touchscreen prototype (VentureBeat): https://venturebeat.com/business/noki... Smartphone market share figures are approximate and compiled from Gartner and IDC data. Narration is AI-assisted. Animation and research by Northern Giants. Northern Giants tells the stories of how the Nordics built global giants, and why some of them fell. Subscribe for the next one. #Nokia #BusinessHistory #Finland