WhaleShark: Why the Anonymous NFT Whale Gave Away His Oculus | NFTS.WTF Interview
David Cash
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WhaleShark: Why the Anonymous NFT Whale Gave Away His Oculus | NFTS.WTF Interview
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David Cash
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The pseudonymous NFT collector WhaleShark explains how to judge a project, what it takes to run a social token, and why the best art to buy is art you want to live with.
Interviewed by David Cash. Book David to host, moderate, or speak: https://davidcash.ca
WhaleShark is a pseudonymous NFT collector and the creator of the WHALE community and social token. Recorded in summer 2021 over a video call, with WhaleShark appearing as an animated avatar in a top hat, steampunk goggles, and a long beard, the conversation with David Cash covers the move from Bitcoin to Ethereum to NFTs in 2019, the checklist WhaleShark uses to judge a project (the team, a precedent in the physical world, and financial runway), and being a "use case maximalist" across Ethereum, Flow, and Matic. They also talk through the work behind a social token, WHALE's AMA exchange with Friends With Benefits, the metaverse fashion project E1337 and admiration for RTFKT, giving up an Oculus headset over data concerns, Brendan Dawes and what really counts as generative art, NBA Top Shot, Pascal Boyart's Sistine Chapel piece, finding Ali Sabet on Clubhouse, and why staying anonymous matters.
Chapters
00:00 Opening
00:18 Three proudest accomplishments
03:28 What separates the projects that last
07:44 Blockchain agnostic: a "use case maximalist"
09:30 Advice for building a social token
12:31 Trial and error, WHALE's plans, and the FWB AMA swap
16:28 E1337 and fashion for the metaverse
21:18 RTFKT and the perfectionist streak
24:16 VR, the Oculus, and owning your data
28:02 Favorite artists and Brendan Dawes
32:13 CryptoPunks, Bored Apes, and real generative art
37:09 NBA Top Shot and the Sistine Chapel NFT
43:11 Clubhouse and discovering Ali Sabet
46:21 Buy art you want to live with
48:13 Superpowers and staying anonymous
Key topics
• From Bitcoin to Ethereum to NFTs, and holding through the price swings
• How a long-term collector vets the team, the product, and the runway of an NFT project
• Ethereum, Flow, Matic, and Immutable X from a "use case maximalist"
• Social tokens as a multidisciplinary effort in economics, game theory, marketing, and community management
• DAO-to-DAO collaboration between WHALE and Friends With Benefits
• E1337, avatars, and a social token model for digital fashion
• RTFKT and the early metaverse wearables scene
• Data ownership, VR headsets, and Cryptovoxels, The Sandbox, and Decentraland
• Market depth and liquidity in CryptoPunks and Bored Ape Yacht Club
• Brendan Dawes and data-driven generative art
• Clubhouse as a discovery channel for NFT artists in 2021
• Collecting art for love and buying what you want to live with
Speakers
• David Cash, interviewer and editor-in-chief, NFTS.WTF
• WhaleShark, pseudonymous NFT collector and creator of the WHALE community
In their words
"I'm a use case maximalist." WhaleShark
"If you're looking to invest in art as something that will give you a financial ROI, then you're probably doing it wrong." WhaleShark
Recording details
Recorded summer 2021 over video call. Original release: NFTS.WTF, July–August 2021, in 14 parts. This edition: the full interview in one video, edited for pace, in the NFTS.WTF split-screen format with chapters and captions, 2026.
How to cite
APA: Cash, D. (2021). WhaleShark on social tokens, crypto art, and collecting for love [Video]. YouTube. • WhaleShark on Social Tokens, Crypto Art, a...
Chicago: Cash, David. "WhaleShark on Social Tokens, Crypto Art, and Collecting for Love." Recorded summer 2021, video call. YouTube video, 51:13. • WhaleShark on Social Tokens, Crypto Art, a... .
About NFTS.WTF
NFTS.WTF was a Web3 culture publication and interview series edited by David Cash. It covered artists, collectors, and builders during the 2021–2022 NFT boom. It ran for two years and closed after a board decision by the NFTS DAO, which left many of its interviews unpublished.
More NFTS.WTF interviews: • Interviews with David Cash
Links
Cash Labs: https://cashlabs.io
Instagram: / davidcash888
LinkedIn: / davidcash888
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#NFTs #CryptoArt #SocialTokens #NFTCollector #Web3 #NFTSWTF
Music: "Deliberate Thought" by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0.