Email Continues The Conversation Your Podcast Starts (With Emily Claire Hughes)

Podcasts are great at making you feel like you know someone. You hear their voice, their laugh, their tangents, their opinions. You spend an hour with them while walking the dog or driving to work, and somehow a stranger starts to feel familiar. The catch? You’re still talking to them, not with them. Email changes that. A newsletter gives your audience a way to hit reply and actually talk back. And when you connect the two, something more interesting starts to happen. The podcast builds trust and familiarity. The newsletter deepens the relationship. One channel gives people a reason to find you; the other gives them a way to raise their hand. That’s the content flywheel Courtney explores with Emily Claire Hughes, an email marketing strategist and founder of the 10K Email Club, where she helps female-founded businesses turn their email lists into one of their most valuable marketing channels. Together, they make the case for thinking about podcasting and email as two parts of the same system rather than two more things competing for space on your to-do list. ABOUT THE GUEST Emily Claire Hughes is the founder of the 10K Email Club, where she helps female founders turn their email lists into relationships—and revenue. Before becoming an email marketing strategist, Emily was a professional singer, actor, and dancer who spent nearly two years performing on cruise ships around the world. That career eventually led her into travel writing, copywriting, and communications, where she discovered that communication was her real superpower. Learn more at: https://www.emilyclaireand.co/ ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that work harder than they do. Host Courtney Reimer explore how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify, Audible, Yahoo! Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Follow on Instagram: @soundsgreatcourtney Connect on LinkedIn: Courtney Reimer Subscribe to her weekly-ish newsletter on burnout-proof podcasting: Sounds Great on Paper To book your free Podcast Clarity Call with Courtney, visit SoundsGreatStrategy.com.