The AI Reality Check for Real Estate Agents: What's Actually Working in 2026

Is AI truly transforming your real estate business, or are you just chasing shiny objects? In this session, Connor MacIvor of SYNC Brokerage delivers a clear-eyed look at artificial intelligence for working real estate professionals. Cut through the noise and discover what AI actually does for an agent's daily workflow—and what it doesn't. Key Takeaways: • A realistic breakdown of what AI can and cannot do for a working agent's day. • Where real productivity gains are hiding in your daily routine. • How to distinguish between high-value tools and distracting shiny objects. • The most common mistakes agents are making with AI right now, and why much of the online advice is already outdated. Speaker: Connor MacIvor, SYNC Brokerage Make sure to LIKE and SUBSCRIBE for more updates, tools, and training resources to elevate your real estate business!