What It Really Takes to Grow a Business | ITPR ft. Chris McCrudden

Growing a business sounds exciting. But what’s it actually like behind the scenes? In this episode of ITPR Unpacked, we continue our conversation on business growth following our recent discussion with Sian How, Founder of Moxie Financials, by turning the spotlight on the lived experience of building a company from the ground up. We’re joined by Chris McCrudden, founder of LittleBitsOfLaw, a solicitor who left a top London firm to return to the North West and build his own practice with a clear mission: to make the law simpler, clearer and more accessible for business owners and individuals alike. From starting at the kitchen table to growing a trusted firm in a competitive sector, Chris shares an honest view of what it takes to grow a business — the good, the difficult and the bits social media doesn’t show you. We explore the realities of business ownership, the pressure to appear successful, and the lessons learned along the way. In this episode, we discuss: Why people choose to start their own business How business missions evolve over time The reality of growing a company vs the “crushing it” narrative Building trust and credibility without a big-brand name Using personality and humour as part of a business strategy The hardest lessons business owners face Whether networking events are really worth the time What’s next for professional services as businesses scale This episode is essential listening for small to medium-sized business owners, directors, board members, and decision-makers who want a grounded, real-world perspective on business growth — without the hype. 🎧 Listen now to unpack what growing a business really involves.