Episode 10: Can Hybrid Equipment Win Off-Highway? With Andrew Johnson, Co-Founder of HeavyTech

In this episode of Digging Deep, Andrew Johnson, Co-Founder and Board Member of HeavyTech, shares how his experience in industrial supply and inventory management led him to help build a new kind of off-highway equipment company. We discuss HeavyTech’s approach to hybrid and all-electric construction machinery, the operating realities that determine whether electrification works on a jobsite, and the challenges a startup faces when bringing new equipment to market. Andrew also explores customer economics, charging infrastructure, serviceability, right to repair, dealer support, and what it will take for hybrid and electric machines to earn the trust of equipment owners.