The Market Changed. Did Your Strategy?

Is the market actually bad, or does your real estate strategy need to change? In this episode of The Counter Offer, Meredith Alderson and Jenny Kim talk about what it really takes to sell a home in today’s Austin real estate market and why agents can’t always blame the market when a listing isn’t moving. They break down pricing strategy, days on market, showing activity, buyer feedback, seller expectations, price reductions, marketing, condition, and the conversations agents need to be having with sellers right now. What does 20 showings with no offers actually tell you? When should you make a price adjustment? Can great marketing overcome the wrong price? And how do you know when the market is the problem versus when your strategy needs to change? Meredith and Jenny also share what they’re seeing firsthand with buyers and sellers in Austin, how their listing strategies have changed from the pandemic market, and why agents have to stay flexible as buyer behavior changes. Because you can’t control the market. You can control how you respond to it. In this episode: • Why today’s market isn’t necessarily a “bad” market • How seller expectations have changed • Pricing a listing in the current market • What showing activity and buyer feedback are really telling you • When a price reduction actually makes sense • Why condition matters just as much as marketing • How to keep sellers engaged during longer days on market • The listing strategies agents need right now The Counter Offer is hosted by Austin real estate agents Meredith Alderson and Jenny Kim, bringing honest conversations about real estate, business, career growth, and what actually happens behind the deals. Follow Meredith Alderson Instagram: @meredithalderson.heyday Follow Jenny Kim Instagram: @jennykim_realestate Produced, written, and edited by Adam Walding Instagram: @adamwalding.heyday Subscribe to The Counter Offer for more honest conversations about real estate, running a business, navigating changing markets, and everything agents deal with behind the scenes. #RealEstatePodcast #AustinRealEstate #RealtorTips