The 3 Q4 Marketing Plays We’d Actually Run in a Gym (And the Black Friday Funnel We Never Would)

🎟️ Get your GMM Live tickets (Jan 21-23, San Antonio, code EARLYBIRD = 50% off until Nov 15): https://join.gymmembermachine.com/sa2... Three Q4 marketing plays for gym owners. Black Friday (and why the guru paid-in-full funnel is lighting your MRR on fire), Project Zero (the internal/external holiday challenge with 5 ways to win), and the sneaky one: a hand-signed holiday letter with a $399 gift card that fills your January pipeline. Plus how CJ Appenzeller and Paul Lapine run it, and why "a free month sounds like a lot" gets a (loving) F*ck you. Claim a (yes, actually) free 30-day trial with GMM here: https://join.gymmembermachine.com/30-... FREE Gym Growth Audit: https://join.gymmembermachine.com/fre... ⬆️ Plug in your gym's numbers and find your growth ceiling. See if you're on pace to hit your member goal (or exactly what's capping you) in 5 minutes or less. Follow us on Instagram:   / gymmembermachine   VIDEOS WE MENTION Hitting your list this Black Friday:    • Hitting Your List This Black Friday | EP 1...   Fix your churn ("make the food good"):    • Fix Your Churn: How Great Gyms Keep Member...   Gym offers tier list (last week's episode):    • Gym Marketing Offers Tier List: Every Popu...   The contrasting A/B offer:    • Our most profitable offer ever - steal thi...   CJ Appenzeller: 550 sq ft batting cage to 5 gyms:    • From 550 Sq Ft in a Batting Cage to 5 Gyms...   GMM Live is back (January 2027):    • Gym Member Machine Events are BACK - GMM L...   ABOUT US Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world. In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about). Here’s what that actually means: • Offer design that makes sense for you and your model • Customized, multi-platform paid ad campaigns • World-class gym websites and landing pages that convert • Time-saving sales and automation systems • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here). Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here: https://join.gymmembermachine.com/30-... 📞 Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya). If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call. Either way, we're rooting for ya 💪 TIMESTAMPS 0:00 3 Q4 plays that make gym owners money 1:59 Play #1: Black Friday (the completely stupid version) 3:34 Cold traffic won't buy a $1,500 PIF 4:48 You're sacrificing your MRR 6:14 The only 2 exceptions 9:45 Why we love Black Friday for reactivation 10:33 Our pick: curiosity, not a price page 13:21 Should you pull ad budget in Q4? 14:40 We don't believe in bad months 20:06 Kyle's anti-Black Friday (an idea to test) 22:11 Play #2: Project Zero 22:26 5 ways to win 24:57 Split the pot or one grand prize? 27:31 The sniper list 29:09 How to price it 31:12 Play #3: the holiday letter (the sneaky one) 32:32 The state-of-the-gym letter + a $399 gift card 34:19 Expiration dates, real stamps and timing 36:14 Paul Lapine's gift box twist 37:12 Handwritten or it doesn't get opened 39:22 Fill the pipeline for January 40:37 "A free month sounds like a lot" 42:02 Pour gas on organic 43:32 Book a call + see you in San Antonio #gymowner #gymbusiness #fitnessbusiness #gymmarketing