Regional Marketing Strategies From Ex-Lego, Scholastic Marketing Director

#ACupOfJoe E2 with Joe Escobedo Interview scholastic marketing director James Ching. SUBSCRIBE to get practical marketing, sales and branding tips: https://mailchi.mp/a6764827b79a/newsl... You would use a nationwide marketing strategy if you have or want to have customers throughout the country. Similarly, a regional marketing strategy is designed to target customers or prospects in a defined region, such as several counties or neighboring states in a section of the country. James Ching: James has 17 years of international business management experience in both public and private sector. He is a results oriented marketing and sales leader with deep experience in Consumer and Brand Marketing, Digital and Integrated Marketing, Channel and Trade Marketing, International Business Development, and Key Account Management across different sectors (Consumer, Industrial, Government). During his previous role with the Singapore Government, James was posted to New York City, and promoted Singapore exporter brands into the US market and helped promote Singapore as a launchpad for US companies. James joined the LEGO Group in various roles in their Education business, including a 4 year stint in Beijing China, where he built the team from scratch and grew the business multiple fold. James’ final role was Marketing Director for Asia Pacific & Emerging Markets, and saw him relocate once again, this time to LEGO headquarters in Denmark. ABOUT JOE ESCOBEDO Joe conducts regular educational workshops and trainings and is available for speaking engagements on the topics of content strategy / marketing, social selling, personal branding and media relations. SUBSCRIBE to get practical marketing, sales and branding tips: https://mailchi.mp/a6764827b79a/newsl... Thank you for watching the video. I hope you enjoy the video "Regional marketing strategies from Ex-Lego, scholastic marketing director James Ching. If this video helps you, please subscribe to my channel and like, comment, and share the video. Please subscribe:    / @joeescobedoonline   #RegionalMarketingStrategies #ExLego #ScholasticMarketing #JamesChing