What 10 Years of Agency Sales Taught Me

I've spent the last 10 years in agency sales, helping small teams grow into big ones. This is what I've learned along the way: the wins, the losses and the bits I'd do differently. Selling for a five person agency is a completely different job to selling for a fifty person one. Small agencies sell to founders who share their pains. Bigger agencies sell to managers with targets, budgets and careers on the line. I share how we turned a team of ten into a product, five specialists for the price of one junior hire, why you should sell results rather than a list of outputs, how long it really takes to start winning household names, and why the pitch is more of a compatibility test than a creative contest. I've won pitches I thought were weak and lost pitches with the best work we'd ever done. In the end, it comes down to relationships. This channel is the real story of growing a business abroad. I moved my agency from the UK to Denver, and I'm sharing what we're learning and what we're still working out along the way. Work with Revo: https://revo-denver.com 0:00 Strong pitch, still won. Best work, still lost. 0:30 Selling at 5 people vs 50 people 1:49 Turning a team into a product 5:22 Sell results, not output 6:38 Going after household names 8:49 From selling to pitching 10:31 You don't need big names #AgencySales #B2BSales #AgencyGrowth