12 Brand-New Cars Nobody Wants in the UK in 2026 — Rotting on Forecourts

0:00 An analysis of 12 car brands in the UK market experiencing significant sales declines despite overall market growth. 1:10 Hyundai 3:05 Nissan 4:53 Genesis 5:54 Mazda 7:05 GWM 7:57 Subaru 8:42 Seat 9:29 Lotus 11:18 DS Automobiles Britain’s new-car market is growing—and some brand-new models are still barely moving. I use SMMT registration figures to reveal which car brands are going backwards in the UK, despite stronger overall demand. I break down the sales declines affecting brands including Hyundai, Nissan, Genesis, Mazda, GWM, Subaru, Seat, Lotus, Fiat and DS Automobiles, and explain how competition, pricing, brand image and changing buyer preferences are shaping the market. I also look at rising discounts, increased advertised stock and what weak demand could mean for bargaining power and future resale values. The numbers may help you negotiate, but they also show why a big discount is not always a good reason to buy.