Only one person I have hired in a normal interview over the last 10 years

In this third episode of The Boardroom on Gravitas Networks, we explore the entrepreneurial journey of *Kevin Otiende*, Founder and Managing Director of Calla Public Relations (Calla PR), a strategic communications firm based in Nairobi, Kenya. With experience spanning mainstream media, corporate communications, public relations, and entrepreneurship, Kevin offers a perspective on what it takes to build a business in a competitive and constantly evolving market. We explore the journey from working in media to establishing and growing a communications business, the realities of serving corporate clients, and the role of strategy, reputation, storytelling, and technology in helping businesses communicate their value. We also look at the thinking behind innovation and identifying opportunities beyond one's core business, including market validation and technology-driven solutions. IN THIS CONVERSATION The Entrepreneurial Journey: Moving from media and corporate communications into entrepreneurship. Building Calla PR What it takes to establish, grow, and sustain a professional services business. Communication and Reputation: Why communication is more than publicity and how it influences business credibility. Understanding the Market: Identifying customer needs and developing services that solve real problems. Innovation and Opportunity: Exploring how businesses can test ideas, validate markets, and make more informed decisions before scaling. Technology and New Ventures: Expanding beyond traditional services to explore new solutions and business models. Lessons for Entrepreneurs: Practical insights on growth, leadership, competition, and building sustainable businesses. THE BIG QUESTION What does it take to build a business that doesn't just sell a service, but continually identifies problems and creates new solutions? At Gravitas Networks, we believe that understanding how businesses work is just as important as celebrating their achievements. Through conversations with entrepreneurs, professionals, and industry leaders, we uncover the decisions, systems, challenges, and opportunities behind their journeys. Whether you're an entrepreneur, a student, a business professional, an innovator, or someone exploring your next opportunity, this conversation invites you to think differently about business and growth. ABOUT GRAVITAS NETWORKS Gravitas Networks is a Business & Media Network working towards becoming a trusted platform where businesses, entrepreneurs, innovators, experts, and changemakers connect through powerful storytelling, practical knowledge, and transformative conversations. Our goal is to make business knowledge practical, accessible, credible, and actionable. Our shows explore: What Does It Take? — Understanding the realities of building and running businesses. Where Is the Opportunity? — Discovering opportunities across industries and markets. Maths on Vibes — Examining the numbers behind business decisions. Gravitas Networks — Stories. Insights. Impact. Elevating Ideas. Empowering People. Creating Impact. Like | Comment | Subscribe to our Channel and join us as we explore the realities of business, entrepreneurship, leadership, opportunity and growth. --- SUPPORT GRAVITAS NETWORKS If you find value in what we're building and would like to help us create more conversations, stories and business knowledge, you can support us through: M-PESA / SEND WAVE (+254) 📱 0791 713 605 PAYPAL 📧 thisisjayemke@gmail.com Every contribution helps us continue creating and documenting meaningful business conversations. Thank you for being part of the journey. 📱 Call / Text / WhatsApp: +254 791 713 605 #TheBoardRoom #GravitasNetworks #KevinOtiende #WhatDoesItTake #Entrepreneurship #BusinessGrowth