How Composio Got 100k Coders to Trust Them Ft. Soham, Founder @Composio

The future of AI isn't about individual tools, it's about systems that speak the same language. This founder cracked the code to make that integration dead simple. Composio co-founder Soham Ganatra is building an AI agentic layer for the world. In this conversation with Manav Garg, Managing Partner at Together Fund, he gets brutally honest about his journey, product building, and what it really takes to grow in the AI space. This episode is perfect for anyone: Building in the AI space Looking for real advice on product vs. marketing Growing an agentic AI business Trying to find their moat in an increasingly competitive landscape Curious about what Indian founders can learn from China and the US And so much more. If you're planning to build an AI or launch a tech-first company, consider this your playbook. Raw insights, real talk, no fluff. Chapters: 0:00 — Pre-cap: What’s Inside This Episode 0:52 — Introduction + Soham’s Early Life 3:15 — Soham’s First Real Startup 5:05 — The Problem That Led to Composio 6:42 — The Startup Litmus Test 7:09 — What Exactly Is Composio? 8:48 — Simple Use Cases for Composio 10:07 — When Did You Realize This Is a Big Problem? 12:30 — Soham’s Take on Marketing & GTM Strategy 15:28 — How He Thinks About Marketing 17:02 — Why Word-of-Mouth Beats Everything 17:50 — Organic vs. Performance Marketing 19:19 — Marketing Budget Breakdown 20:22 — YouTube Marketing Insights 22:25 — Choosing the Right Influencers 23:51 — Why Branding Matters 26:25 — What “Branding” Means to Soham 27:50 — Branding Budget: How Much to Spend 29:41 — Key Learnings From China 31:35 — How Much to Spend on Ads 32:08 — Fundraising + Building in the U.S. 34:05 — How Composio Found Its Position After MCP Launched 36:30 — What Composio Has Achieved So Far 36:52 — Does Composio Use AI to Write Code? 39:13 — Hiring & Building a Winning Team 42:12 — How to Interview Candidates 43:54 — Should AI Founders Be in the U.S.? (India vs USA) 45:22 — Getting on the Forbes AI List 46:38 — Soham’s Vision for Composio’s Future Hit Subscribe and turn on notifications. We’re breaking down the smartest builders in startups every week. Don’t miss the next deep dive.