Events: The Ultimate FOMO Generator

In this video, we talk about how to harness the power of FOMO to engage future attendees by making them SO upset they couldn’t attend, that they’d never think of not coming to your event again. We’re going to dive into a clinical look at FOMO, why events are the original FOMO generator, and how to plan for FOMO in your marketing strategy. This video is brought to you by EventMB, in partnership with Umbel, create the ultimate fan experience: http://bit.ly/2w03I1z Subscribe to our YouTube channel to get instant updates. ********* ABOUT EVENT MANAGER BLOG Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmb.com/2wjizZd ********* OTHER HELPFUL VIDEOS The 5 Things People Always Ask Event Planners:    • The 5 Things People Always Ask Event Planners   6 Secret Reasons Why People Really Attend Events:    • 6 Secret Reasons Why People Really Attend ...   Event Planning - the Worst and Best Job in the World:    • Event Planning - the Worst and Best Job in...   Get More Sponsors for Your Events:    • Get More Sponsors For Your Events   The 5 Hottest Trends in Corporate Events:    • The 5 Hottest Trends in Corporate Events   5 Event Tech Trends To Watch in 2017:    • 5 Event Tech Trends To Watch in 2017   5 Times Event Tech Saved My Event:    • 5 Times Event Tech Saved My Event   4 Marketing Mistakes Event Planners Make:    • 4 Marketing Mistakes Event Planners Make   The 6 Skills of Successful Event Planners:    • Event Planning: The 6 Skills of Successful...   5 Eventtech Tools to Use at Your Next Conference:    • Event Technology: 5 Tools to Use at Your N...   ********* GET SOCIAL Twitter:   / eventmb   LinkedIn:   / event-manager-blog   Facebook:   / eventmanagerblog   Pinterest:   / emblog   Instagram:   / readeventmb   ********* Full video transcript: http://eventmb.com/2xZlcfC Hey. Xander here with EventMB. FOMO - the Fear of Missing Out. That gut feeling that you are out of the loop or your friends are experiencing something that you’ll never be a part of. We want to be a part of the conversation, so FOMO is an evolutionary adaptation to get us to the thing and participate. Why do Events Create FOMO? Nobody likes to be left out of the action. History is written in the context of historical events - and we always want to be a part of those world changing experiences. Our lives are built on the things we have and the experiences we are a part of, so events are the perfect tool to create FOMO. How do we create FOMO for our events? There are a couple of things that we are already doing for each of our events that can poke at future attendee’s FOMO. Create Urgency and Scarcity through your ticket sales. By setting a capacity on your event, you’re already limiting the number of people who can experience your event. Advertise that fact. Let people know how close you are to selling out your event, and they’re going to realize this is their last chance to hop on board. Be a Tease Share little teasers about your event that stir up some conversation. Use social media to create games, share secrets, and make waves before your event to get people to realize something big is about to happen, and they cannot miss it. Plan to Wow. Every component of your event has the opportunity to stun your guests and get them sharing their excitement with their own friends and family. You can leverage those wow moments in your marketing to impress your potential attendees, but if you surprise your guests with some incredible moments, you can be sure that they are going to share those pictures and videos on social media. Speaking of Pictures + Video. Those are the fuel on the FOMO fire. Design your event with gorgeous images in mind so that your guests simply MUST post them to Instagram and Facebook. The second your followers see some of the incredible shots, they’ll be heading to your website to find out more. Make sure you capture their excitement quickly by offering an email signup option to future events. FOMO is VERY real, and you can use it to attract more attendees to your events. Be smart about your marketing strategy, and you can tap into that FOMO before the event, and strike hard DURING your event to make people realize your next event CANNOT be missed. This video was brought to you in partnership with Umbel, create the ultimate fan experience: http://bit.ly/2w03I1z