How On Turned Nikes Rejection into a $15 Billion Shoe Empire

A Swiss triathlete shaved the sole off a pair of Nikes, glued on pieces of garden hose, and pitched the result to Nike. Nike said no. Today that rejected idea is worth around 15 billion dollars. This is the story of On, the running brand Nike accidentally helped create twice. We get into how CloudTec was born from a prototype every giant turned down, how three Swiss guys with no shoe experience built a premium brand that refuses to ever go on sale, how Roger Federer walked away from Nike after 20 years and turned On into a global powerhouse, and how a company doing 2.6 billion dollars a year became the fastest-growing threat Nike has, on the racecourse and the runway at the same time. Give this small creator a follow:    / @justinruns-yt