The say-do-gap as an Innovation Engine: Understanding Human Complexity. Claudia Sciarretta. Pepsico

In this episode, guest Claudia Sciarretta , Strategy & Transformation - Global Insights Director at Pepsico , unpacks how modern organizations can transform consumer insights into a strategic powerhouse, navigate brand blind spots, harness AI without losing human connection, and address toxic workplace environments through coaching. Episode Overview As data environments and corporate dynamics grow increasingly complex, market research must move beyond static dashboards to create sense-making systems that drive high-level decisions. Claudia explores the delicate balance between internal analytics and external expertise, why scale isn't what breaks growing brands, how behavioral contradictions unlock innovation, and how leadership coaching provides essential tools to handle toxic corporate environments.