AI SEO for Beginners (2026): Is SEO Dead? How to Rank in ChatGPT?

How do you execute AI SEO to rank yourself or your business in ChatGPT and other AI search? 1. Let AI read your site. Do not block AI crawlers in robots.txt, and keep a sitemap so they can find and move through your pages. 2. Answer the exact questions your buyers ask AI. Write pages for real use cases ("I want to play Call of Duty in 4K, which graphics card?") and put the answer near the top. AI reads snippets, not your whole page. 3. Fix your page titles first. Titles and H1s are among the fastest changes AI picks up, often within two weeks. 4. Get mentioned on other sites. AI checks reviews, forums, comparison sites and user content before it trusts what you say about yourself. 5. Build on SEO, do not replace it. Being found in Google is the base, but ranking #1 there does not get you into ChatGPT by itself. 6. Measure every day, per engine. AI answers change from day to day and differ between ChatGPT, Gemini, Copilot and Claude. A customer asks ChatGPT for the best company in your field, and your name is not in the answer. AI sends you very little traffic, so it is hard to tell if AI SEO even matters, what AEO and GEO really mean, or where to spend your budget. This episode fixes that. You get straight answers from a person who measures what AI says about businesses every day. In this episode, Simon Killie, who builds an AI visibility platform and has worked in data and machine learning for eight years, spills the secrets on how AI decides which businesses to name. He and Anwesha discuss what AI SEO is, whether SEO is dead, whether the listicle trick still works, and how his own company went from zero mentions to named in 13 days. 🔥 In this video, you get the insider secrets to: What is AI visibility, and how much budget to give it SEO vs AEO vs GEO: is AEO just SEO with a new name? Is SEO dead? AI SEO vs SEO: what changed and what still works How to rank in ChatGPT: the 3 fundamentals Can you trick ChatGPT? Do self-ranked listicles work? Does Reddit help you rank in ChatGPT? How to go from zero AI mentions to named in 13 days What an AI visibility tool should show you Does llms.txt help? Do ChatGPT ads change recommendations? ⏱️ Chapters 0:00 What is AI visibility? 0:18 Why care about AI search if it sends little traffic? 2:20 Which businesses need AI search most? 5:10 AI search, AEO and GEO explained simply 6:04 Is AEO and GEO just SEO? Is SEO dead? 7:00 Why SEO is not enough to rank in ChatGPT 8:41 How to rank in ChatGPT: 3 fundamentals 9:43 Does robots.txt matter for AI? 10:44 How to answer customer questions on your pages 12:26 Can you trick ChatGPT? The listicle hack 15:12 How to measure AI visibility 16:05 Does Reddit help you rank in ChatGPT? 19:32 Why page titles matter most for ChatGPT 20:25 AI search on a small budget 23:12 What an AI visibility tool should show you 25:10 Rapid fire 💬 What does ChatGPT say when you ask it about your business or your field? Tell us in the comments. We read every one, and the best questions shape our next episodes. 👨‍💻 About Simon Simon Killie builds an AI visibility platform that tracks how often businesses are named in ChatGPT, Gemini, Copilot and Claude, which sources those engines use, and what to change. He has a data analytics background, has worked with AI and machine learning for seven to eight years, and worked at Komplett, the Nordics' biggest e-commerce player. LinkedIn:   / simon-killie   🙋‍♀️ About Anwesha Anwesha Bose is co-founder of BlueMint, an AI SEO and personal branding consultancy in Dubai, with clients in the UK, UAE, US. She has 15+ years in content, digital strategy and product, and helps founders and companies give Google and ChatGPT better things to say about them. LinkedIn:   / anwesha-bose-dubai   X: https://x.com/anweshabose Threads: https://www.threads.com/@anwesha.bose Facebook:   / anwesha.bose   YouTube:    / @anwesha-bose   🎙️ About the podcast Brand New Rules with Anwesha Bose: conversations with people in marketing about what is working today, on LinkedIn personal branding, in business brand growth, and in AI search. Subscribe:    / @anwesha-bose   📩 Contact Want to be on the show, or know someone worth meeting? Email bluemintservicesfzco@gmail.com #AISEO #ChatGPT #AEO