Emma Grede: The Money Mindset That Made Her Rich

As the co-founder and CEO of Good American, founding partner of SKIMS, and one of the most successful self-made women in business, Emma has built an empire. But she didn't come from money, didn't finish college, and wasn't always comfortable with numbers. In this episode of Growing Interest, Mary Holland Nader sits down with Emma to explore the money mindset shifts behind her success—and what the rest of us can learn from them. They get into the psychology of money, from emotional spending and overcoming a fear of numbers to negotiating for more, knowing your worth, and understanding when to prioritize ownership over a paycheck. Emma also opens up about navigating money in friendships, relationships, and business, and why women need to stop apologizing for wanting more. Chapters: 00:00 – Intro & Announcement: Mary & Pip App Launch 02:18 – Welcome Emma Grede 03:46 – Unlearning Limiting Beliefs & Taking Action 05:18 – Childhood Money Mentality & Personal Responsibility 07:11 – Which Emotion Costs the Most Money? (Fear vs. Anger) 11:21 – Stopping the Blame Game to Move Forward 14:00 – Financial Independence vs. Wanting to Be Taken Care Of 17:33 – Managing Friendships, Money, & Transparency 25:32 – Collaboration Over Scarcity Among Women 30:41 – What Do You Owe the People Who Helped You Get Started? 35:26 – Fake It Till You Make It: Personal Branding vs. Real Work 40:51 – Quote to Live By: "Make a Decision and Move On" 44:15 – Financial Lessons & Mindsets for Each Decade of Your Life 49:07 – Emma's Personal Investment Portfolio 50:37 – Expanding the Podcast & Empowering Women 55:17 – Outro & Final Takeaway Produced by Dear Media. About Growing Interest: On ‘Growing Interest’, join Mary Holland Nader as she explores her curiosity and passion for how psychology, habits, and real-life behaviors shape how we earn and spend. Through thoughtful conversations with experts, professionals, and her friends - plus behind-the-scenes insights from her own life as an investment manager, founder, and reality personality - each episode will deliver practical, doable shifts that make financial wellness feel less overwhelming and more human. New Episodes are out every Tuesday. Keep Growing Your Interest 🌱 Have a money question, topic, or guest you want us to dig into? Email us at growinginterestpodcast@gmail.com Watch + Follow Growing Interest YouTube: @GrowingInterest Instagram: @GrowingInterestWithMaryHolland TikTok: @GrowingInterestPodcast Keep Up With Mary Holland Instagram: @MaryHolland TikTok: @Mae LinkedIn: @MaryHolland A Little More Interest 💸 Sign up for the Mary & Pip finance app waitlist Get the free Mary & Pip newsletter Visit MaryandPip.com DISCLOSURE: This podcast is for informational purposes only and does not constitute investment, financial, legal, or tax advice. All investing involves risk, including loss of principal. Guests and the host may own securities discussed on this show, and nothing said here is a recommendation to buy or sell any security. Always do your own research and consult a licensed financial advisor before making financial decisions. This podcast is not produced, reviewed, or endorsed by Mary & Pip Investments LLC, a registered investment advisor, nor its affiliates. Nothing said here reflects the views, advice, or services of that firm.