24: Bernadette McClelland - Three Places Your Next Deal Is Hiding

Your next deal probably isn’t out there waiting to be found. There’s a good chance it’s already in front of you, and you just can’t see it yet. In this solo episode, Bernadette McClelland shares the three big ideas from her keynote Connection Is a Decision, delivered in Seattle to the Global Business Travel Association. Each one shows you a different place deals hide in plain sight: in the conversations you’re already having, in the clients and opportunities that went quiet, and in the people already around you. You’ll hear the World War II story of the bomber planes that didn’t come back, and why most sales teams make the same mistake with their pipeline. You’ll hear the simple question that takes a buyer conversation further than any discovery script. And you’ll hear what happened when Bernadette went back through her own database and reached out to people she hadn’t spoken to in a long time, without trying to sell them a thing. If your numbers feel harder to move than they used to, and you suspect the answer is closer than you think, press play. THE 3 WAYS: 1. Find the meaning. The deal hiding inside the conversations you’re already having, and the question that takes them one level deeper 2. Connect the dots. The deals hiding in your lost, stalled and quiet opportunities, and how to spot the planes that didn’t come back 3. Raise your hand. The deals hiding in your network, and why “who can help me?” beats “how do I fix this?” ALSO IN THIS EPISODE: The line item that never appears on your P&L, yet decides every number on it Why trying to be liked works against you, and what to want instead How your team and your buyers can tell when it’s really all about you WANT TO GO DEEPER ON DECISIONS THAT DRIVE REVENUE? Then stop guessing and take advantage of this opportunity to access your personalised Missing Revenue Radar 👉 revenueleaderofinfluence.com Connect with Bernadette at bernadettemcclelland.com #TheInfluenceGap #SalesLeadership #RevenueLeadership #DecisionLedRevenue #CEO