You Cannot Out-Spend the Big Banks. So Out-Relate Them.

Community banks will never win on budget. But they can win on relationships, real stories, and showing up for people in ways that no national institution ever will. In our latest He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Bryce McCuin of BankSouth to talk about authentic brand building in a competitive market, what it really looks like to manage agency partnerships from both sides, and why discipline and intentionality matter more than speed in the age of AI. It is a conversation about good marketing - regardless of industry. Listen wherever you get your podcasts or at razorbranding.org. Share it with someone who cares about building stronger brands.