New Coke Was a Disaster. Then It Beat Pepsi.

Why did New Coke fail, and how did it end up beating Pepsi? In 1985 Coca-Cola changed its formula to win the Cola Wars. 79 days later the original was back, and stronger than ever. #NewCoke #ColaWars #Marketing #BusinessHistory #RiseAndRuin Chapters: 0:00 Intro 0:34 The Challenge 1:44 Project Kansas 2:43 The Other Guy Blinked 3:32 79 Days 5:01 Coca-Cola Classic Subscribe for more.