You Came for Milk. Here's Why You Spent $47

You walk in for milk and walk out with a full bag and a $47 receipt. That isn't bad luck. Supermarkets are built to slow you down, steer you past more products and catch you when your guard is low. In this video we go through six of the tricks: milk at the back, slow music, the bakery smell, eye-level shelves, giant carts and checkout sweets. We also sort the real research from the myths, because not every 'supermarket secret' online holds up. By the end you'll know what's going on in every aisle and have three simple moves to keep your next milk run a milk run.