How to Set Up Google Ads Conversion Tracking with Google Tag Manager (2026)

👉🏽 Work with me: www.adpartner.com.au 🎯 1-on-1 consult: https://calendly.com/ap-book-a-call/1... 👉🏽 Learn to run ads (free early access): https://forms.gle/hDWD51WAmycdkxuB9 Connect on Instagram: @adpartner_ Connect on TikTok: @adpartner Goals for this channel: 1. Help more businesses 2. Help more media buyers 3. Reduce volume of crappy client-agency relationships Timestamps: 00:00 Introduction 00:22 Create a Google Ads Conversion Action 02:22 Set Up Conversion Tracking in Google Tag Manager 03:50 Create the Form Submission Trigger 04:13 Test Your Conversion Tracking 05:01 Track Phone Calls from Google Ads 05:59 Track Click-to-Call from Your Website 07:13 Set Up Click-to-Call in Google Tag Manager 08:20 Final Checks & Verify Your Conversions Learn how to set up Google Ads conversion tracking using Google Tag Manager (GTM) so you can accurately track leads from contact forms and phone calls. Without conversion tracking, Google Ads can't optimise towards the people most likely to convert, making it harder to improve performance and lower your cost per lead. In this step-by-step tutorial, I'll show you how to: Create Google Ads conversion actions Set up using Google Tag Manager Track contact form submissions Track phone call conversions Test your conversion tracking Verify everything is working correctly Whether you're running your own Google Ads campaigns or managing client accounts, this guide will help you build accurate conversion tracking from the ground up. #GoogleAds #GoogleTagManager #ConversionTracking #DigitalMarketing #PPC #GoogleAdsTutorial #LeadGeneration #GoogleAnalytics #Marketing #OnlineAdvertising